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What is Content Marketing and why you should be using it

May 14th, 2012 · By Sam Scholfield · Marketing No comments - Tags: Content Marketing

This article has been created to give you an introduction to Content Marketing, and a few of the reasons why you should be doing it.

I believe this is one of the best marketing strategies around at the moment, its modern, it’s sustainable but most importantly… it’s FREE!

I know what you’re thinking, ‘nothing is free’.

In this case, you would be right.

What I should have said is the only thing it will cost you is time, but that isn’t quite as impressive as saying something is free.

Facebook likes dried up?

May 7th, 2012 · By Sam Scholfield · Marketing, Social Media 2 comments - Tags: Facebook

With over 845 million users, Facebook is the largest social media network around. Consequently, business owners everywhere want a presence on Facebook.

However there is one mistake that I see time and time again that is causing your Facebook likes to dry up.

So what is that mistake?

Well, I will get to that in a minute.

6 Social Media tools that do my heavy lifting

April 30th, 2012 · By Sam Scholfield · Social Media No comments - Tags: BufferApp, Crowd Booster, Google Analytics, Klout, Sprout Social, TweetDeck

Image from Tolgakosta

There are many tools to choose from and picking the correct one can be very time consuming. However I am going to tell you the tools I use on a daily basis to give you a head start.

Before I begin, I should tell you that I have no agreement, or affiliate links with any of these tools, they are just the ones I use, and have served me well in doing so.

I should also tell you that the main network I focus on is Twitter. I do have a presence on Google+, LinkedIn and Pinterest, however due to my time constraints (having a full time job) I can’t dedicate the required time to a strong strategy on them or Facebook. However I still wouldn’t change these tools if I was more active on the other networks.

Lets get started:

How to set up Google Analytics Social Reports and Goals

April 23rd, 2012 · By Sam Scholfield · Social Media, Tutorials No comments - Tags: Google Analytics

Google have recently rolled out their new Social Reports in Google Analytics. This feature is a great way to measure the return on investment (ROI) of social media.

After trawling the internet, I was still confused exactly how I should set up my Google Analytics account to make best use of these new features.

This article will take you through the steps needed to set up your Google Analytics Social Reports.

If you are looking for a feature list, take a look here.

How to tell Google that you’re the author of a page

April 16th, 2012 · By Sam Scholfield · Social Media, Tutorials 2 comments - Tags: Google+

Google+ has been around for a while now. Love it or hate it, there are some great benefits to being on it. One of those is the Authorship functionality.

Have you been onto Google, typed in a search query and seen someones face next to the article you were searching for?

That is because the authors have taken the correct steps to state that they are the creator of that content.

Google will automatically link the search result to your Google+ profile along with your Google+ profile image.

How to order your masses of followers on Twitter

April 9th, 2012 · By Sam Scholfield · Social Media, Tutorials No comments - Tags: Twitter

Twitter is one of the major social networks where companies and individuals can share links and promote their content.

One of the most common strategies on Twitter is to get as many people to follow you as possible, so your messages have a greater reach.

A technique to build your follower count is to follow others. You can do this by simply searching for a specific topic, and following the people you see. Some of them will follow back.

How many times a week should you blog?

April 2nd, 2012 · By Sam Scholfield · Business, Marketing 6 comments - Tags: Blog

Since I started researching into social media and blogs, I have come across this question many times. “How often should I blog?”

It’s a very good question, as the answer will allow you to allocate the time each week to creating your new blog posts.

Many experts in the social media field, who run multi million pound companies all say the same thing – “Blog every day”. As much as I think it would be great to create a blog post every day, this is not realistic for most small businesses.

6 questions every page of your website must answer

March 26th, 2012 · By Sam Scholfield · Marketing, Social Media 2 comments

Thanks to the various search engines and social media, every page on your website is a potential landing page. The chances are very slim that the majority of your websites visitors will come straight to your homepage. Therefore you must make sure every page answers specific questions to get the best conversion rate from potential customer, to paying customer.

This article will highlight some of those questions and explain why you must consider them.

What’s new with Facebook events and how you can make it work for you!

March 19th, 2012 · By Sam Scholfield · Social Media 13 comments - Tags: Facebook, Strategies, Task management

Facebook events have just been updated. But what does that mean for you? How can you change the way you use your event pages to get the most out of them?

In this post, I will give you an overview of what has been updated, and discuss some new strategies you can employ to get more people going to your event.

Updates:

Less fields are required to create the event. You only need to enter a name, date and the privacy settings. All other fields are optional
You can now put a time zone on your event! – No longer does your international event have to state the time zone in the description!
People who have joined the event can update the location at a later date
The wall shows when someone joins the event -
Continue reading »

Is your target audience on Facebook?

March 12th, 2012 · By Sam Scholfield · Social Media 2 comments - Tags: Facebook

Many companies are unsure on whether their target audience actually exists on Facebook. Thankfully Facebook have provided a tool that can help with that.

One of the main tools you can use is Facebook Adverts. From here you can create an advert that gets shown in the sidebar on Facebook, however these adverts are targeted to the people that you select based on location or hobby. When creating the advert, you define exactly who you want your advert to reach, and Facebook kindly tell you an estimate of how many people fit your target audience.

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