The New Year creates a chance for change.
That shouldn’t be news to anyone, but most people will go back to work in the new year and continue to use the same old marketing techniques.
These techniques might be tried and tested, but the problem with marketing is that techniques get old – Quickly.
It was only a couple of years ago that people were putting adverts all over their website to generate revenue from clicks.
At the start of this year, some people we’re submitting their websites to directories and posting out the same content just to get to the top of Google.
But things change – most of the time for the better!
So this new year, don’t be one of those people who get stuck doing the same old thing, make it your resolution to change.
Try something new! Be exciting. Be excited.
And have fun with it!
What’s the worst that’s going to happen?
Say you have been trying something new for 3 or 4 months, and nothing has changed.
Well, nothing apart from your motivation and excitement.
Your website didn’t jump forward like you thought it might.
The new media didn’t go down quite as well as you would have liked.
Is that a failure?
Of course it’s not!
Trying something new is all about learning!
You learn what works and what doesn’t work.
Let’s say your new approach was to try out a different social network, one of the relatively new networks, like Pinterest.
If you give it a good go for a few months and you don’t get any results then you should have learnt a lot of lessons.
If your decision to go onto Pinterest was based on a persona of your audience, then it might be an idea to re-visit that persona as your audience isn’t what you thought it was.
That lesson alone would be extremely valuable not only to your existing marketing, but to any other ventures you decided to go on.
Negative data is still data, which means you can gain insights to help you with other promotions.
So don’t be afraid of trying something new, and make sure you let it run it’s course.
If you kill it too soon, then you would have wasted your time. So make sure you stick to it for a few months and keep track of your data.
A selection of topics for you to consider
Creating regular articles
Creating articles is a challenge. You need to post new content onto your website every week at a minimum.
But with a little bit of practice, the benefits can be huge!
Creating regular articles allows you to teach your audience about a topic that you specialise in, this not only promotes you as an expert, but builds website traffic, search engine ranking and your companies authority on that topic.
It is a must for any company who wants to take their online marketing seriously.
Video tutorials / interviews
In most cases, this is the next step up from creating regular articles.
Creating videos brings a whole new dimension to the content creation process.
They could simply be video version of your articles, or you could interview other industry experts to get their opinion.
There are plenty of benefits like the expert promoting your videos to their networks, to you looking like an authority because you’re the one interviewing the experts.
Both of which can help drive traffic and turn undecided leads into paying customers.
This is similar to the video tutorials and interviews, except it’s audio only.
You would create a weekly or monthly podcast that people can subscribe to which will discuss hot topics within your industry.
These could work the same way as a video interview, except with a little help from some software, you can do it over the phone!
Benefits include educating your audience, increasing subscribers to your podcasts and increasing the quality of traffic to your website.
Social media marketing
Social media has really taken off in the past couple of years.
So much so that pretty much all new technology is integrated with a social network.
They have even started bringing out cameras that link up to Facebook!
Now is a very good time to get into social media marketing if you haven’t already, but make sure you only dive into one network at a time.
Don’t try and tackle them all!
Benefits consist of increased website traffic, increased communication with potential clients and the ability to build a community around your brand.
Email is one of those marketing platforms that have been around for a long time.
It’s an interruptive technology, so people will stop what they are doing to read your emails.
By building a list and sending out regular content via email you can really drive traffic back to your website and promote upcoming releases or new services that your clients might be interested in.
Creating white papers
Instead of creating regular content, consider creating white papers.
These are longer downloadable articles that go into much greater detail about one specific topic.
They are often used as a way to build email signup lists and show that you are an authority in that particular niche.
Creating white papers does take longer than writing an article for your website, but you don’t need to be publishing a new one every week, so the work load does level out pretty quickly.
So what are you going to do?
With the New Year just a few weeks away, now really is the time to be thinking about the next step.
Don’t let this year be another one of those where you say you’re going to do something, but give up after a couple of weeks because it’s a little bit more work.
Get stuck in and go for it!