Whichever websites you use to read up on online marketing techniques and strategies, they always tell you create regular content, promote your content, and listen to your audience.
All three of those elements take quite a bit of time and practicing to find out what works for you, but fortunately for us, there are tools that can help with each of these stages.
This post will highlight 3 tools you can use to monitor your brand, or keyword mentions across the internet.
#1 – Mention
I stumbled across mention about a month ago and don’t see myself letting it go anytime soon.
That is why the link just above is a referral link instead of a normal one (gives me 100 extra mentions).
I’m aware that quite a few bloggers use Google Alerts to monitor their brand mentions (read more below), but mention just seems to do everything better.
The results are thorough and in real time, this means you can leave it open in the background and respond to new posts about your targeted keyword quickly. The results also open in the same dashboard which means you never have to leave the application to take a look at the results.
You can take the dashboard with you on a mobile app for your iPhone which means you don’t have to constantly rely on an email alert while you are out and about.
One of the best features it has, is the integrated social functionality. This means that if something from twitter pops up, you are able to reply or retweet all from within the dashboard.
Mention is a free service if you just want to keep track of brand names and keywords. But if you would like to monitor keywords for a term that is likely to be posted tens or hundreds of thousands of times each month, then you are going to need to upgrade to the premium packages which start at very reasonable prices.
If you upgrade, you will also get access to a statistics dashboard, these stats provide a very quick way to visualise how popular a term is, and whether that popularity is increasing, or decreasing.
#2 – Google Alerts
Google Alerts has been a popular choice for quite a long time.
This is because it has the ability to pick up on mentions of your keywords as it crawls the websites while indexing them for search results.
Surprisingly however, the results don’t seem to be as comprehensive as Mentions, but you have the ability to set up as many alerts as you wish to fill your inbox with.
These alerts will send a list of links to the websites that have mentioned your keywords. This list is displayed in the same format as a Google search results page, which makes navigating the list extremely easy.
This application is free, and very easy to set up so is definitely one to try out if you are new to monitoring your brand online.
#3 – Sprout Social
The final tool that I would recommend is Sprout Social.
This tool might surprise you as it’s known for being a social media monitoring tool.
Before I continue, I should mention that this tool isn’t free, the packages start at $39 a month, which is a little pricey compared to alternatives like Hootsuite, but this is a more complete package and in my opinion, worth the price.
Over the past year, they have updated their platform with lots of new features, one of which is the Web Alerts tool.
This works in a very similar way to the Google Alerts tool, however instead of emailing you with all the results, it simply adds them as a new message within your dashboard.
If you are using Sprout Social as part of a team, you can then assign these messages to specific team members so that they can reply, or get in touch with who ever mentioned your keywords.
Above are three great tools, all of which I use and recommend.
The listening part of online marketing really is the easiest if you have the correct tools to help you.
With these three tools, not only can you take the stress away from not knowing whether anyone is talking about you, and if they are, you ignoring them.
But you can take a look at what’s going on across the web from within one of three locations, whether thats Mention or Sprout Social’s dashboards, or your emails inbox – that is up to you.
What tools do you use to monitor your brand and keywords? Would you recommend them to others? Let me know in the comments below.