Research is vital to success in online marketing, specifically content marketing.
Knowing who your audience is, where they hang out and what problems they face are all details that will help you immensely.
So what’s the best way of getting this information? You guessed it – ask your readers!
Ask the people that currently visit your website. Ask your existing clients. Ask people who are part of a network similar to yours.
One of the easiest ways to ask the questions that are important to you is to create a survey.
This article will take you through the process of creating a survey using Google Drive and embedding that survey into your website so that you can capture information that will direct your content, give you product ideas and let you know what your readers actually care about.
#1 – Sign into Google Drive
Obvious, but essential – click here if you’re not already logged in.
#2 – Click ‘Create’ then ‘Form’
#3 – Name your form and click OK
#4 – Create the form
You can use the ‘Add item’ button to add a new field to the form, once the question is in place, click ‘Done’ – This will hide the editing fields for the current question.
You can re-order the questions by clicking and dragging to the appropriate spot.
#5 – Edit the form settings to make it public
At the top of the field should be 3 tick boxes, as you want this form to be public, make sure you un-tick the ‘Require ____ login to view this form’.
If you don’t do this, your form will not appear on your website and will not be accessible to the public.
#6 – Press ‘Send form’ then ‘Embed’
#7 – Copy the HTML provided
#8 – Navigate to the edit screen of the page you wish the form to be displayed within WordPress
#9 – Click the ‘Text’ tab
#10 – Paste your form HTML into the editor
#11 – Click the ‘Visual’ tab then hit ‘Publish’
3 notes for this step:
- Always go back to ‘Visual’ after editing the ‘Text’ page, this is just to save confusion later on
- On the visual page, you should now see a rather large yellow box, this is where the form will appear
- You can not check the form by pressing ‘Preview’ – This is because Google needs to access the page which it can’t do while in preview mode
#12 – Promote your survey!
That really is all there is to adding a survey to your website. The challenge (especially if you don’t have a large reader base) is to promote it:
- Send it out to your existing clients
- Send it out to your subscriber lists
- Send it out via social media
- Send it out multiple times!
You must drive traffic to the survey as the results you gather are important to building a successful online presence.
Adding an incentive could help with this, such as giving away a PDF of video lesson once they have signed up.
So what are you waiting for? Go and get building now and let me know how you get on in the comments below.