Which social network should I use for my business?

Are you considering using social media as a marketing tool for your company?

Do you know which social networks your company should be using?

When getting started with social media marketing one of two things tend to happen:

1. You get overwhelmed with the choice of networks and give up on starting

2. You join them all and make them all part of your strategy.

Those sound familiar with you? [Read more…]

1 question companies fail to answer when creating their content

There are many reasons why creating content can fail to drive traffic and conversions.

From bad writing to no promotion.

Having worked with companies who follow the text book when it comes to creating content – i.e. consistent, high quality posts that are promoted regularly – there is still that one question that always seems to go unanswered. [Read more…]

How to separate your Facebook friends from your professional contacts

Facebook has been a part of most of our lives for quite some time.

We’ve added friends, families, co-workers and even business contacts to our friends list.

But with social media being a vital part of online marketing, it would be useful to have all business contacts on a page away from your personal profile – right?

That way you can post family and friend related content without the worry of representing your brand online. [Read more…]

How to block bad incoming links

Is your website ranking badly?

Or have you just purchased a previously used domain and fear it could struggle to rank?

A few years ago, Google updated its algorithm that determines the rank of your website, one of those changes was to penalise sites that had bad incoming links.

A large proportion of the websites that were affected were illegitimate, or spammy websites.

Therefore the change was a success.

But we’re now a few years on and those who have done a little bit of research on optimising their website, know that quality links from other websites will help immensely with your page ranking. [Read more…]

How user testing can dramatically improve your conversions

Many companies shy away from user testing because it’s seen as an extra hassle.

It’s something else that’s going to cost money, take up time and might not provide any useful information.

But what if you’re missing an opportunity?

What if it didn’t take that long and didn’t cost anything?

Then you would think you’re being rather silly – wouldn’t you?

This article will explain how you can user test your website extremely cheaply. [Read more…]

Carousels – great for marketing aren’t they?

Carousels can be found on every other website.

They have become extremely popular because they can show multiple marketing messages and calls to action without breaking the layout.

They can be used for showing latest posts, latest deals, your latest promotion and much more.

But are they really worth it?

Are they actually working for your website and it’s visitors?

Are they meeting marketing goals? [Read more…]

Why you should be using the Genesis Framework by StudioPress

Many companies and individuals looking to get online start with a WordPress theme.

A year or two down the line, they will look at upgrading that theme to have something a little more unique, or with features that are specific to their needs.

The initial approach is to find a WordPress theme that looks nice and has the basic functionality they require.

This theme would then be ditched for a completely bespoke theme.

On the face of it, this makes sense. But what if the first theme you bought could easily be turned into the website you want later down the road – even if you don’t know what you might want just yet. [Read more…]

Pros and cons of buying Facebook likes

When it comes to Facebook pages, having likes is vital.

It will increase the visibility of your posts and provide more opportunities for interaction, advertising and spreading your message.

As with any social network, the more likes you have, the quicker you can build that number as the reach is greater.

This all sounds great, but what if you’re just getting started with Facebook?

What if you currently have 0 followers? [Read more…]

How to make your content go further

The wonderful thing about content is the extent it can be used.

Many companies realise they need to be marketing themselves online to be successful.

They would typically create a blog and start posting, only to realise how much work and time can go into creating new content – especially at the start.

This is where the blog and content generation as a whole often stumbles and stops.

Does this sound familiar?

Thankfully, there’s a solution. [Read more…]

Quick Tip – View Google Alerts in Feedly

Since Google turned off Google Reader, many blog readers moved over to Feedly for their daily digests.

Feedly is a tool that allows you to subscribe to websites, and scan new articles from your favourite website.

If you regularly monitor keywords online – like your brand name, competitors names or industry key terms – then you may be interested to know you can pull that information directly into your Feedly account if you use Google Alerts for that monitoring. [Read more…]