With over 845 million users, Facebook is the largest social media network around. Consequently, business owners everywhere want a presence on Facebook.
However there is one mistake that I see time and time again that is causing your Facebook likes to dry up.
So what is that mistake?
Well, I will get to that in a minute.
First let me tell you where you are now.
You are part of a business that has decided to take on social media in the past year or two. The company is a bit hesitant about adopting social media, but they keep being told they have to be on there.
Which they do!
So you have created a company page, and made it look great with a stunning image at the top of the timeline, a great description and you have even got the art of posting every day, while using the minimum required time.
You might have even managed to secure your first 100 likes, but now the momentum has stopped.
All of the above was brilliant, you have a presence on Facebook and you have made a start, however you have missed one vital step:
You haven’t integrated Facebook into ALL of your marketing!
First of all, don’t worry, you aren’t the only one.
And yes, it can be a daunting task as it means integrating Facebook plugins onto your website in a prominent position.
Or adding links to your pages within any emails that go out, whether that’s your monthly newsletter or an email from a specific employee.
But having a page on Facebook isn’t any good if no one knows it’s there.
Here are a few more ideas as to where your Facebook link can go:
- On your business cards
- In the header or footer of any printed material
- On any advertisement
- On any packaging
- On the envelopes you use
- On the door to your offices
- On the wall of your meeting room
- On the mugs in your office
- On promotional material
- As a sticker on your car
- Tattoo it on your forehead
I hope you get the idea.
Unfortunately with Facebook, the chances of someone finding your page completely randomly, is very small. So you must tell people that you are on Facebook, otherwise how are they meant to know?
Now that you have told people to come to your Facebook page, you must provide them with something of value as the ‘unlike’ button is only one click away.
That means analysing what posts are working well on your page, and then creating more of them!
Quick tip: Photos create more engagement than both text posts and videos.
How have you advertised your Facebook page? And what did you find worked for you? Let me know in the comments below.