Generating post ideas using Amazon

Maintaining a blog can occasionally create the problem of “What do I post next?”.

Content ideas can be tricky, especially when you’re focussed on work for your business instead of content for the blog.

There are a number of solutions to this type of question. For example creating a content plan, so you know what topics to talk about a month (or more) before you need to write anything.

The quick fix, is to generate a bunch of new blog post ideas.

This article will take you through the process of using Amazon to help generate content ideas.

First things first, don’t confuse this idea as plagiarism, we are looking for inspiration, not to steal content.

Amazon plays host to a whole wealth of content, from DVDs and music to games and gadgets.

But the area we are going to focus on is the books section.

Step 1: Enter your industry title into Amazon’s search

As we’re building content ideas, we need something that’s going to be relevant.

Your industry title (e.g. online marketing) will return a number of books that people in your industry have written.

Enter your industry into Amazon's search

These will consist of a variety of topics that the author has determined to be important to their target audience.

Step 2: Sort the books by popularity

Note: You may need to select the book department before you can sort the list.

Amazon sort by popularity

As we want our content to be successful, there’s no point writing about topics that no one cares about.

If a book is popular, it’s normally because the content is extremely good and relevant. This then leads to other industry experts reading, reviewing and recommending it to their readers.

So lets harness this.

Step 3: View the contents page of the books

Amazon have kindly provided us with the ability to view the first few pages of their books.

Just click on the thumbnail of the book’s cover.

Contents pages of books state the topics that are being discussed.

These topics, are likely going to be topics that you could talk about too!


Taking content directly is bad! There’s no two ways about it.

If you take content that’s written by someone else and post it on your website, not only could you damage your position in Google, you could also damage the reputation you’ve been working hard to build up.

Use the section titles of the books as inspiration to your own articles.

What could you write about on a similar topic?

Do you have a view point on a particular subject?

Whatever you write, ensure it’s in your own words created for your users.

But take inspiration where ever you can find it.

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