How many times a week should you blog?

How many times a week should you blog?

Since I started researching into social media and blogs, I have come across this question many times. “How often should I blog?

It’s a very good question, as the answer will allow you to allocate the time each week to creating your new blog posts.

Many experts in the social media field, who run multi million pound companies all say the same thing – “Blog every day”. As much as I think it would be great to create a blog post every day, this is not realistic for most small businesses.

If you have a marketing team behind you who can dedicate their time to creating brilliant blog content every day, then great. However in companies where you are your marketing team, there is not enough time in a day to accomplish this.

So why do the experts say ‘Every day’?

There are many reasons for this:

  1. Great for search engine optimisation (SEO)
  2. Keeps you up to date with latest trends
  3. Shows your an expert in your field
  4. Keeps your readers coming back to you
  5. Provides you with content for Social Media

However there are some drawbacks

  1. Each blog post takes time – approximately 2 hours per post if your just getting started
  2. Time creating content is away from time doing paid work
  3. The quality can drop as you try and rush a post each day

How often should you create new content?

Unfortunately I don’t have the correct answer for you. But I can give you a way to find out for yourself.

1. Figure out who will be creating the content for you

Is it you or one of your team members? Maybe you have a group of people who can create the content – The best blogs come from teams of people.

2. What is their normal workload?

Do they have time to fit in an hour or two each week? Can they make time in their schedule?

Most work days are already pretty full, but can move anything around to create the extra couple of hours needed? If you have a team, you could allocate the blog to one team member per week.

3. Have you planned your content?

If you have planned what you are going to write about before you start writing, the task becomes a lot easier. Spend an hour or two writing down as many topics as you can possibly think of. If you can do this as a team then even better!

4. Is it feasible to write content every day?

If you don’t have the time to write content every day, then there is no point in trying. You will end up creating badly written articles that could damage your reputation more than they  can drive traffic.

5. Can you be consistent?

Consistency is one of the most important things when blogging. It’s the same with social networks. If you start creating content, your readers will expect you to keep creating content.

By answering these questions, you should have a better understanding of what you are capable of, and some ideas of the content you can create.

It’s true that blogging every day is the best option; however that is only true if it’s feasible. I create content on this website once a week, every Monday. That’s because it would be impossible for me to create content every day of the week whilst holding down a full time job and having any sort of life.

Once you have worked out exactly how often you should be creating your blog entries, why not take a look at your web page and make sure it is converting your readers to leads.

How often do you post content onto your website? Let me know in the comments below.

  • Great article, and I’d recommend the Content Rules book by Ann Handley and C.C. Chapman for a thought-out strategy to help push through these hurdles. http://www.contentrulesbook.com.

    To answer your question: I post on our website about every 2 weeks. It isn’t enough to serve as a  powerhouse content marketing strategy, but it does ensure the website continues to look fresh. To fill in the gaps, I’ve set up a weekly paper.li newspaper to curate articles that lend support to our service model, and that’s helped build relationships with social influencers as well. http://paper.li/shoviweb/1325342894

    • Thanks Stephan, I will look into that book – I’ve heard good things about it!

      The paper.li idea is a great one! You could also use the articles on the page to help you generate new blog or news content. Thanks again!

  • Michael

    This is a great read. I was looking for directions and guidance to that.

  • Dave

    Great job with this post. I tried to write a post ever day and managed 20 posts in one month, it consumed a lot of time and I’ve not managed it since. I tend to go with once a week with quality over quantity being my guidance.

    • 20 posts is quite an achievement! But I agree with your guidance, I’d much rather post up work I’m happy with rather than lots of not so great posts.

  • Joe

    Interesting post, how about an option in between crazy typing everyda vs weekly, or as someone said every other week. I try 3-4 times a week with good, not yet great results.

    My blog is in Spanish, that why i dont place it here.

    Thanks,

    • Hey Joe,

      I think 3 – 4 times a week is the perfect balance (if you have the time). That way you don’t have to post content every day, so you can keep the quality but you are still posting regularly, so you drive people back to your website.

      I’m glad to hear it’s working for you, and thank you for the comment!
      Sam

      • Debra Turner

        Posting twice a week works well. If you blog everyday without having the readership of say, the New York Times outline, people who click on your blog will miss most of your posts. Posting everyday doesn’t get people to read your blog everyday. That’s just wishful thinking.

        • Good points Debra!

          Publishing everyday can help you with search engine rankings pretty quickly, which in turn leads to more visitors. But I agree with you. I think posting everyday will lead to a quick burn out and a blog that dies before it has the chance to highlight the benefits (unless of course you have the resources!)

          Thanks for the comment Debra!
          Sam