One of the most popular features on LinkedIn was the ability to post your tweets into LinkedIn Automatically.
As of the 29th of June, this functionality was turned off as Twitter has updated the rules for their partners.
How it used to work
Previously, you would go to LinkedIn and connect your twitter account.
You then had the option to sync every one of your tweets, or any tweet that had the hash tag #in or #li.
These tweets would then be automatically displayed as your latest LinkedIn update.
LinkedIn know how popular the ability to post tweets into LinkedIn was, and have consequently allowed you to continue to post from LinkedIn to Twitter, but not from Twitter to LinkedIn.
The average user of LinkedIn will only check their account once or twice a week, so moving your posting strategy to start from LinkedIn is a pretty big change for a lot of users, and one that I don’t think will happen.
But wait! -There is still a way to post your tweets directly to LinkedIn.
Posting content to both LinkedIn and Twitter
Third party applications have been around for a while now, all with different uses, but with posting to a social network as a common feature.
By using a third party tool, you can send the same message to multiple networks.
Before I continue, I should stress that it is bad practice to post the same content on different networks as they have different audiences.
Yet it seems to be accepted to see the same post on both LinkedIn and Twitter.
My tool of choice for this is Buffer (this link will give both you and I an extra post slot if you don’t already have an account).
Buffer allows you to schedule posts to be sent at a time that you have previously set.
It’s very useful if you read a lot of blog posts and don’t want to send out all your links at once!
You can also post immediately.
By adding both your Twitter and LinkedIn account, you set a post to be sent to both at the same time.
Simply open up Buffer and compose your tweet. Select both your Twitter account and your LinkedIn account and press either ‘Add to buffer’ or ‘Post now’
If you compose your message the same way you do a tweet, then LinkedIn will keep the functionality such as @mentions and link to the appropriate twitter account.
Not only are you sending your message to both Twitter and LinkedIn, but the LinkedIn message will also pull an image and have all the LinkedIn functionality that wasn’t previously available when syncing your tweets.
So your LinkedIn network can like and comment on your posts right there in LinkedIn instead of having to use the Twitter functionality.
Alternative tools you can use:
If you aren’t a fan of Buffer, there are also other tools that you can use, e.g. Sprout Social or Hootsuite, although the interface for both of these are not as simple as Buffers as you have to set a date and time for the individual posts.
Just add your LinkedIn account to either Sprout Social or Hootsuite and continue to select both the Twitter and LinkedIn account.
I hope you find this post useful, let me know in the comments if you have a different way of posting your tweets to LinkedIn.