How to make your content go further

Saving time when creating content

The wonderful thing about content is the extent it can be used.

Many companies realise they need to be marketing themselves online to be successful.

They would typically create a blog and start posting, only to realise how much work and time can go into creating new content – especially at the start.

This is where the blog and content generation as a whole often stumbles and stops.

Does this sound familiar?

Thankfully, there’s a solution.

That solution is re-formatting your content.

If you can create one high quality post a month, you can use the weeks in-between to turn that content into a different format.

This will save time and effort whilst still providing valuable content to your audience.

Here are some examples:

#1 – Infographics

Writing a post means finding facts and figures or providing advice.

Why not bullet point the article, then ask a designer to turn those bullet points into an informative graphic (infographic)?

Infographics can spread like wildfire as you will capture all of the readers who enjoy visual content, they will then share that content to their networks – they might even embed the graphic on one of their websites giving you even more exposure.

The best part is that you already have the content, so you’ve just saved a load of time.

#2 – Video tutorials

The hardest part of making a video is figuring out what you’re going to talk about.

Thankfully for us, the blog post we created at the start of the month has all of this information.

All you need to do is grab a camera (a web cam is fine) and talk about the topic.

Put emphasis on the main points but take the opportunity to expand and express the emotion that can be hard to get across with writing.

#3 – Webinars

Even easier than creating a video, is creating a webinar.

You’ve created the article, let’s now build a discussion around it.

Invite your readers and followers to join you on a Google hangout and discuss the points in the article and how it affects their businesses or life.

Getting a conversation going like this can lead to new post ideas and help build those all important relationships.

If you use Google Hangouts, you can save the video straight to YouTube and use that as content for the post.

#4 – Interviews

This is along the same lines as webinars, except you can target individuals or companies.

Written, audio and video interviews all work really well and don’t take that long to complete.

Your questions can be based around the article e.g. “How does X affect your business”.

Getting any ideas?

These 4 examples are only scratching the surface of the possibilities. There’s also things like e-books, podcasts, email campaigns and social media campaigns.

There’s so much you can do once you have written one article; all of which take far less time than writing another article as you already have the ‘meat’ of the content.

So go and take a look at the content you’ve already created and think of alternative ways you can get that same message across.

If you want to take this a step further, create an editorial calendar. E.G.

Week 1: New blog post X
Week 2: New blog post Y
Week 3: Infographic of post X
Week 4: Video of post Y
Week 5: Interview about post X
Week 6: New blog post Z
Week 7: Infographic of post Y
Week 8: Video of post Z
Week 9: Webinar of post X
Week 10: Infograpic of post Z

And continue. From the 10 weeks above, you have 8 pieces of content, yet have only written 3 articles. You don’t need to do create 1 post, then re-purpose that post until you run out of ideas, you can split it up with other content pieces.This will save your readers from reading / watching / listening to the same topic for a month.