Which social network should I use for my business?

Are you considering using social media as a marketing tool for your company?

Do you know which social networks your company should be using?

When getting started with social media marketing one of two things tend to happen:

1. You get overwhelmed with the choice of networks and give up on starting

2. You join them all and make them all part of your strategy.

Those sound familiar with you? [Read more…]

1 question companies fail to answer when creating their content

There are many reasons why creating content can fail to drive traffic and conversions.

From bad writing to no promotion.

Having worked with companies who follow the text book when it comes to creating content – i.e. consistent, high quality posts that are promoted regularly – there is still that one question that always seems to go unanswered. [Read more…]

How to block bad incoming links

Is your website ranking badly?

Or have you just purchased a previously used domain and fear it could struggle to rank?

A few years ago, Google updated its algorithm that determines the rank of your website, one of those changes was to penalise sites that had bad incoming links.

A large proportion of the websites that were affected were illegitimate, or spammy websites.

Therefore the change was a success.

But we’re now a few years on and those who have done a little bit of research on optimising their website, know that quality links from other websites will help immensely with your page ranking. [Read more…]

Carousels – great for marketing aren’t they?

Carousels can be found on every other website.

They have become extremely popular because they can show multiple marketing messages and calls to action without breaking the layout.

They can be used for showing latest posts, latest deals, your latest promotion and much more.

But are they really worth it?

Are they actually working for your website and it’s visitors?

Are they meeting marketing goals? [Read more…]

Pros and cons of buying Facebook likes

When it comes to Facebook pages, having likes is vital.

It will increase the visibility of your posts and provide more opportunities for interaction, advertising and spreading your message.

As with any social network, the more likes you have, the quicker you can build that number as the reach is greater.

This all sounds great, but what if you’re just getting started with Facebook?

What if you currently have 0 followers? [Read more…]

How to make your content go further

The wonderful thing about content is the extent it can be used.

Many companies realise they need to be marketing themselves online to be successful.

They would typically create a blog and start posting, only to realise how much work and time can go into creating new content – especially at the start.

This is where the blog and content generation as a whole often stumbles and stops.

Does this sound familiar?

Thankfully, there’s a solution. [Read more…]

Quick Tip – View Google Alerts in Feedly

Since Google turned off Google Reader, many blog readers moved over to Feedly for their daily digests.

Feedly is a tool that allows you to subscribe to websites, and scan new articles from your favourite website.

If you regularly monitor keywords online – like your brand name, competitors names or industry key terms – then you may be interested to know you can pull that information directly into your Feedly account if you use Google Alerts for that monitoring. [Read more…]

Generating post ideas: Using Google Analytics

Generating post ideas has been discussed on this website a few times, but the key is finding a method that works for you.

Trawling through other peoples websites, using online shops like Amazon or getting inspiration from being out and about may generate a few post ideas, but it might not be sustainable.

In this article, we’re going to dive into the world of statistics.

Specifically, your website’s statistics.

By looking at key elements in Google Analytics, we can identify pages that are working for you and should be able to generate more content as a result. [Read more…]

Generating post ideas using Amazon

Maintaining a blog can occasionally create the problem of “What do I post next?”.

Content ideas can be tricky, especially when you’re focussed on work for your business instead of content for the blog.

There are a number of solutions to this type of question. For example creating a content plan, so you know what topics to talk about a month (or more) before you need to write anything.

The quick fix, is to generate a bunch of new blog post ideas.

This article will take you through the process of using Amazon to help generate content ideas. [Read more…]

Getting work done: Tools to create your ‘to do’ list

Part of having a successful online presence consists of being organised.

Most will blog to help build their audience to then sell a product or service.

This means you are probably throwing ideas around all over the place from blog topics to features on the website to new products.

Having ideas is great, but if you’re not organised, those ideas may never come to life.

One way to stay organised is to create ‘to do’ lists. [Read more…]