How to make your content go further

Saving time when creating content

The wonderful thing about content is the extent it can be used. Many companies realise they need to be marketing themselves online to be successful. They would typically create a blog and start posting, only to realise how much work and time … [Continue reading]

Quick Tip – View Google Alerts in Feedly

Since Google turned off Google Reader, many blog readers moved over to Feedly for their daily digests. Feedly is a tool that allows you to subscribe to websites, and scan new articles from your favourite website. If you regularly monitor … [Continue reading]

Generating post ideas: Using Google Analytics

Content generation using Google Analytics

Generating post ideas has been discussed on this website a few times, but the key is finding a method that works for you. Trawling through other peoples websites, using online shops like Amazon or getting inspiration from being out and about may … [Continue reading]

Generating post ideas using Amazon

Maintaining a blog can occasionally create the problem of "What do I post next?". Content ideas can be tricky, especially when you're focussed on work for your business instead of content for the blog. There are a number of solutions to this … [Continue reading]

Getting work done: Tools to create your ‘to do’ list

Part of having a successful online presence consists of being organised. Most will blog to help build their audience to then sell a product or service. This means you are probably throwing ideas around all over the place from blog topics to … [Continue reading]

How to increase your email campaign open rate

Increase email campaign open rate

Email lists are extremely important when building your online presence. But there's no point building a list and not sending anything to them - they would have forgotten who you are by the time you get around to it! You should be sending out … [Continue reading]

How to change your Google+ email, and why it’s dangerous!

Despite Google+ being one of the top social networks, it's still relatively new. The standard functionality you would expect is working well and looks good, yet digging deeper into the network will uncover holes that haven't yet been … [Continue reading]

Facebook text links now appearing in news feeds even less!

Facebook updated algorithm reduces text-only post visibility

Common knowledge for Facebook pages is that each post won't go out to your entire audience. Just because someone has liked your page, doesn't mean they will see your update. In a recent announcement, Facebook declared they have updated their … [Continue reading]