How to make your content go further

The wonderful thing about content is the extent it can be used.

Many companies realise they need to be marketing themselves online to be successful.

They would typically create a blog and start posting, only to realise how much work and time can go into creating new content – especially at the start.

This is where the blog and content generation as a whole often stumbles and stops.

Does this sound familiar?

Thankfully, there’s a solution. [Read more…]

Generating post ideas: Using Google Analytics

Generating post ideas has been discussed on this website a few times, but the key is finding a method that works for you.

Trawling through other peoples websites, using online shops like Amazon or getting inspiration from being out and about may generate a few post ideas, but it might not be sustainable.

In this article, we’re going to dive into the world of statistics.

Specifically, your website’s statistics.

By looking at key elements in Google Analytics, we can identify pages that are working for you and should be able to generate more content as a result. [Read more…]

Generating post ideas using Amazon

Maintaining a blog can occasionally create the problem of “What do I post next?”.

Content ideas can be tricky, especially when you’re focussed on work for your business instead of content for the blog.

There are a number of solutions to this type of question. For example creating a content plan, so you know what topics to talk about a month (or more) before you need to write anything.

The quick fix, is to generate a bunch of new blog post ideas.

This article will take you through the process of using Amazon to help generate content ideas. [Read more…]

5 reasons why you should have comments enabled on your blog

When starting a blog, were you ever faced with the question of turning comments on or off?

There are a number of reasons for not having comments at the bottom of your content, but this post is going to focus on why you should have comments enabled from the very start.

That leads us nicely onto point 1: [Read more…]

How the WordPress 3.6 update is great for marketers

WordPress was recently updated to version 3.6.

As a marketer, that probably isn’t very exciting at all – it’s just another WordPress update right?

Wrong.

These updates bring a selection of features that is going to help your online marketing.

There are 3 main features to this update that you’re going to love: [Read more…]

So you never wanted to be a teacher?

As an online marketer, I bet you never thought about going into teaching.

If you did, I bet it wasn’t a career path you were particularly excited about doing – otherwise you would be one now!

As it turns out, you might have unknowingly become one! Well… if your utilising the power of content anyway.

One of the biggest reasons why content doesn’t work for companies is because they are writing about themselves all the time. [Read more…]

A new blogging platform!

For the past 5+ years, WordPress has been the best blogging platform.

There have been others that had their pros and cons, but as a platform where YOU own the content, and not the provider, WordPress is the best.

That being said, there is a new blogging platform that has being developed and definitely worth checking out. [Read more…]

How to generate 20 post ideas in under 10 minutes

The longer you create topics on a specific topic, the harder it is to come up with new ideas that bring useful content to your customers.

There are plenty of posts out there telling you to go and look at other blogs, read industry magazines, talk to industry experts; but this method is a lot easier than that, and can give your content a bit of direction.

If you’re at the point where you are running out of ideas, it would be safe to assume that you have created at least 25 articles already. [Read more…]

Are you set up for guest bloggers?

It’s common knowledge amongst content creators that guest blogging can boost your perceived expertise, your website visitors and your search engine rankings.

But what if you’re the company who wants to take on guest bloggers? One who wants people to post content onto your website instead of you posting on others?

Then where do you start? What’s the best way to get set up?

This article is going to address this exact problem. It’s for website owners and marketers who either have an existing blog, or are looking at creating a blog. [Read more…]

5 reasons your content isn’t increasing subscribers

Is your website not turning readers into subscribers?

Have you been creating content but nothing seems to be moving forward?

Well today is your lucky day! I will talk you through 5 common reasons why content doesn’t work for some companies, and tell you how you can fix it!

Are you ready to get started? Let’s jump in! [Read more…]