How to increase your email campaign open rate

Email lists are extremely important when building your online presence.

But there’s no point building a list and not sending anything to them – they would have forgotten who you are by the time you get around to it!

You should be sending out regular content (or campaigns) to your subscribers to help re-ignite that interaction and keep the goal of providing useful information.

This article is going to discuss the changes that have recently been made to the StuffedWeb weekly email, and how those changes have impacted both open and click through rates. [Read more…]

How to add an email signup form under your content

Email signup forms are essential when building your online presence.

But to build subscribers, you need to have multiple email signup forms on your website.

Previously we’ve gone through the process of adding a signup form to your sidebar, but never talked about adding it under the content.

This tutorial will take you through the steps to add a signup form under your content. [Read more…]

How to make your signup form stand out from the crowd

Many companies with an online presence don’t realise the power of email.

They don’t make the most of an asset that is incredibly easy to manage and set up, yet can drive a LOT more sales than social media.

Email doesn’t have the glitz and glam of social media, it’s not a sparkly new tool where you will be an early adopter…

But to put it into perspective…

Do you ever feel guilty about reading emails at work? No (unless of course you have a tight deadline!) [Read more…]

How to target your emails to subscribers interests

Believe it or not, email is one of the most important tools in a marketer’s bag of tricks.

As your list grows and you start to target more audiences, you might find you need to start creating different lists for different purposes.

This article will show you how to create different groups of subscribers, while keeping them all within the main list within MailChimp.

You could use it to send out emails to groups of people who are interested in one aspect of what you offer. (e.g. if you were a social media marketing company, you could allow your subscribers to only receive news on the social network they are most interested in. [Read more…]

How to segment MailChimp subscribers by campaign

Here’s the scenario, you have just launched a new promotion for your latest e-book. You set up a landing page and posted lots of links across the internet directing people to that page.

A visitor arrives at your page, wants a copy of your e-book so they register to your email list.

Wouldn’t it be great if you could now send targeted emails to those people who joined your list based on your e-book?

Using MailChimp and its segments… You can!

This article will run you through the steps on adding a small piece of code to your signup form, that will allow you to segment your subscribers based on where they have signed up to your list. [Read more…]

21 ways to make your website suck!

Running a website that actually works for your company is not an easy feat.

Yet there are a lot of ways that will make sure your website, well… suck.

Let’s get started!

#1 – Give no indication who you are

It is surprising how often companies and individuals don’t have an ‘about us’ page.

This page gives your visitors an obvious location to find out who you are, and how you can help them. [Read more…]

Are you making use of your most valuable marketing asset?

Do you know what that asset is?

The asset can make you lots of money, increase your relationships with your clients and highlight new products to the audience who are most likely to buy from you.

I’m not going to start talking to you about that magical bullet that is going to take your business to the next level, or any get rich quick schemes.

This asset has been around for quite some time now, but it is seriously underutilised by many businesses.

Here’s a clue for you – This asset has been pronounced dead multiple times before now, but it’s still going strong.

Maybe even stronger than ever before! [Read more…]

How to add an email signup form to your WordPress website

Are you generating returning visitors to your website?

Are you building a list of people who are most interested in what you have to say?

This article will show you how you can add an email signup form to your website to allow you to do this.

I will take you through the process for three different email singup services – MailChimp, Campaign Monitor and FeedBurner. [Read more…]