Which social network should I use for my business?

Are you considering using social media as a marketing tool for your company?

Do you know which social networks your company should be using?

When getting started with social media marketing one of two things tend to happen:

1. You get overwhelmed with the choice of networks and give up on starting

2. You join them all and make them all part of your strategy.

Those sound familiar with you? [Read more…]

How to separate your Facebook friends from your professional contacts

Facebook has been a part of most of our lives for quite some time.

We’ve added friends, families, co-workers and even business contacts to our friends list.

But with social media being a vital part of online marketing, it would be useful to have all business contacts on a page away from your personal profile – right?

That way you can post family and friend related content without the worry of representing your brand online. [Read more…]

Pros and cons of buying Facebook likes

When it comes to Facebook pages, having likes is vital.

It will increase the visibility of your posts and provide more opportunities for interaction, advertising and spreading your message.

As with any social network, the more likes you have, the quicker you can build that number as the reach is greater.

This all sounds great, but what if you’re just getting started with Facebook?

What if you currently have 0 followers? [Read more…]

Facebook text links now appearing in news feeds even less!

Common knowledge for Facebook pages is that each post won’t go out to your entire audience.

Just because someone has liked your page, doesn’t mean they will see your update.

In a recent announcement, Facebook declared they have updated their algorithm to determine how many times a post from a page goes out into the news feed.

There are two significant changes to this update. [Read more…]

Facebook page not displaying to logged out users

Is your Facebook page displaying in all it’s glory to Facebook users that are both logged in and out?

If not, this post is going is going to provide you the quick change you need to make to allow your page to be visible to everyone

It will also help your page appear in Facebook search! [Read more…]

The importance of promoting your posts [with stats!]

It’s pretty obvious that getting people to view your content means you have to get out there and promote it.

Google is still the number 1 source of traffic to a lot of websites, with social media coming a distant second.

This is certainly true here on StuffedWeb so I wanted to see whether I could get away with not promoting my posts, and it not have a negative impact on the number of visitors to this website.

I know what you’re thinking… “Of course it will have a negative impact”.

But you never really know until you try these things right? [Read more…]

Facebook check in not working for places

Do you have a Facebook page or place?

Are your local visitors not able to check into your location?

If so, then this article has been made for you!

I’m going to take you through the two options you have to get your check ins working on your Facebook place. [Read more…]

How to track social media buttons with Google Analytics

Social Media is a vital part to a successful online presence.

As companies continue to realise its importance, they are adding more and more social buttons to their websites.

Those buttons might consist of typical share buttons that you see at the end of posts, or they might consist of Twitter’s ‘follow’ button, or LinkedIn’s follow button.

No matter what buttons you include on your website, you should be tracking how many people click on them, and which pages the buttons have most success on.

This article will take you through the steps to set up the Google Analytics Social Plugin report within your WordPress website. [Read more…]

How to split test your Facebook ads

Facebook make it extremely easy for you to create adverts that are targeted towards your specific audience.

You can create an advert to promote your Facebook page or websites outside of Facebook.

These adverts can generate a surprisingly high number of click through rates if they are created correctly.

One method to make sure that you have the most effective advert is to create split tests. [Read more…]

6 Tips you never knew about Facebook ads

 

One of the quickest ways to promote your Facebook page is to create Facebook ads.

This is because Facebook allow you to put your advert in front of a very target audience.

This post will highlight some features within Facebook adverts that you might not be aware of.

Multiple Facebook ads only use the campaign budget

When creating Facebook adverts, one thing you must do is split test. [Read more…]