Social Media Strategy? It’s to post content isn’t it?

Do you have a social media strategy?

Do you have one… but you have never looked at it since the day it was created?

Let me tell you, you’re not alone!

According to Social Media Examiner, 86% of marketers believe that social media is important for their business. This is huge!

When getting started with social media for business, most people’s first instincts are to jump right in and get going.

After a month or so, their tweets and Facebook updates start to dwindle until they stop. [Read more…]

Getting started with social media

Everyone is telling you to get onto Facebook or Twitter.

They say that it will increase your website visitors and the number of leads you gather.

All you need to do is start posting Facebook updates and sending out tweets.

Oh and it’s free…

Well let me call bull @#%$ on that!

Yes, social media can generate more traffic and leads.

But no, it is not free, it costs time.

And there are MANY wrong ways to go about social media – All of which will prevent you from gaining traffic and leads, and could have a negative effect on your business.

But don’t panic! Most of those ‘wrong’ techniques are due to bad planning and can easily be avoided. [Read more…]

5 tips to help you get more enjoyment out of your work

Bored, fed up and unsatisfied with your work? If this sounds like you then read on, here are 5 points to kick start you into a new frame of mind.

Let’s start with Planning

Everyone knows it’s good to plan (at least I hope so), yet many people don’t do it properly. A plan isn’t thinking “I’m going to complete this major task that was meant to be completed last week, today” its breaking that task into small manageable chunks and WRITING IT DOWN. It doesn’t have to be an extensive document stating every little section of the major task, keep it simple and easy to check with a quick look. This plan should be written on a flexible, basic tool, such as a pen and paper. If you’re not a fan of writing using a pen, then Word is probably the next best option.

Once you have completed your plan, make sure you check it regularly, see how far along your plan you are and what is next. Make sure you stick to it and if anything needs to be changed because it is out of date… change it! Plans are not static.

[Read more…]