Generating post ideas: Using Google Analytics

Generating post ideas has been discussed on this website a few times, but the key is finding a method that works for you.

Trawling through other peoples websites, using online shops like Amazon or getting inspiration from being out and about may generate a few post ideas, but it might not be sustainable.

In this article, we’re going to dive into the world of statistics.

Specifically, your website’s statistics.

By looking at key elements in Google Analytics, we can identify pages that are working for you and should be able to generate more content as a result. [Read more…]

Monitoring Social Media with Google Analytics

Social media has been increasingly popular in the marketing world as a means of increasing brand awareness, building a community and driving traffic back to your website.

However if you aren’t tracking where those visits from social networks are going, you won’t know if they are working for you.

Google Analytics has long been a tool of choice for monitoring the stats on your website. Not only is it a comprehensive tool, it’s free!

This article will show you how to set up the ‘Advanced Segments’ within Google Analytics to gain more information out of the traffic from social networks. [Read more…]

How to track social media buttons with Google Analytics

Social Media is a vital part to a successful online presence.

As companies continue to realise its importance, they are adding more and more social buttons to their websites.

Those buttons might consist of typical share buttons that you see at the end of posts, or they might consist of Twitter’s ‘follow’ button, or LinkedIn’s follow button.

No matter what buttons you include on your website, you should be tracking how many people click on them, and which pages the buttons have most success on.

This article will take you through the steps to set up the Google Analytics Social Plugin report within your WordPress website. [Read more…]

3 tools to track your website visitors

Do you own or manage a website?

Do you know how successful (or not) your pages are?

This article will identify three tools you can use to track various statistics on your website.

You might not want to use all three, but it’s worth taking a look at them to see if they offer something that you can make use of. [Read more…]

6 Social Media tools that do my heavy lifting

There are many tools to choose from and picking the correct one can be very time consuming. However I am going to tell you the tools I use on a daily basis to give you a head start.

Before I begin, I should tell you that I have no agreement, or affiliate links with any of these tools, they are just the ones I use, and have served me well in doing so.

I should also tell you that the main network I focus on is Twitter. I do have a presence on Google+, LinkedIn and Pinterest, however due to my time constraints (having a full time job) I can’t dedicate the required time to a strong strategy on them or Facebook. However I still wouldn’t change these tools if I was more active on the other networks.

Lets get started: [Read more…]

How to set up Google Analytics Social Reports and Goals

Google have recently rolled out their new Social Reports in Google Analytics. This feature is a great way to measure the return on investment (ROI) of social media.

After trawling the internet, I was still confused exactly how I should set up my Google Analytics account to make best use of these new features.

This article will take you through the steps needed to set up your Google Analytics Social Reports.

If you are looking for a feature list, take a look here. [Read more…]