How to find out which social networks your customers use

Getting started with social media isn’t as easy as simply jumping onto a network, and posting random things.

The first thing that should happen before embarking on a social network, is to build a strategy.

Part of that strategy should identify which social networks you will be using.

Even though you might have your favourite networks, they might not be the right networks for your company. [Read more…]

So you never wanted to be a teacher?

As an online marketer, I bet you never thought about going into teaching.

If you did, I bet it wasn’t a career path you were particularly excited about doing – otherwise you would be one now!

As it turns out, you might have unknowingly become one! Well… if your utilising the power of content anyway.

One of the biggest reasons why content doesn’t work for companies is because they are writing about themselves all the time. [Read more…]

Why your social media presence isn’t generating leads

Social media is vital to any successful online presence when you’re a small or medium sized company.

Being social online is vital when you are trying to build your reputation and drive traffic back to your website.

But there is often one element that’s missing from a social media presence.

Without this one element, your companies precense will never be more than ‘ok’. [Read more…]

The importance of promoting your posts [with stats!]

It’s pretty obvious that getting people to view your content means you have to get out there and promote it.

Google is still the number 1 source of traffic to a lot of websites, with social media coming a distant second.

This is certainly true here on StuffedWeb so I wanted to see whether I could get away with not promoting my posts, and it not have a negative impact on the number of visitors to this website.

I know what you’re thinking… “Of course it will have a negative impact”.

But you never really know until you try these things right? [Read more…]

Social Media Strategy? It’s to post content isn’t it?

Do you have a social media strategy?

Do you have one… but you have never looked at it since the day it was created?

Let me tell you, you’re not alone!

According to Social Media Examiner, 86% of marketers believe that social media is important for their business. This is huge!

When getting started with social media for business, most people’s first instincts are to jump right in and get going.

After a month or so, their tweets and Facebook updates start to dwindle until they stop. [Read more…]

1 New Year’s resolution all marketers should make

The New Year creates a chance for change.

That shouldn’t be news to anyone, but most people will go back to work in the new year and continue to use the same old marketing techniques.

These techniques might be tried and tested, but the problem with marketing is that techniques get old – Quickly.

It was only a couple of years ago that people were putting adverts all over their website to generate revenue from clicks.

At the start of this year, some people we’re submitting their websites to directories and posting out the same content just to get to the top of Google.

But things change – most of the time for the better! [Read more…]

Get started with creating content for business the right way

Have the number of visitors to your website stopped increasing?

Are you not getting as many inquiries from your website as you would like?

Well the answer to fixing both of those problems could be by creating regular content on your website.

This content could be in the form of a blog, newsroom, pod casts, videos or any other form of website content, but for the purpose of this article, I will refer to all of these as content.

Creating content for a website is a daunting task.

Initially it sounds quite simple – you create the content, put it onto a new post on your website and hit publish. [Read more…]

Getting started with social media

Everyone is telling you to get onto Facebook or Twitter.

They say that it will increase your website visitors and the number of leads you gather.

All you need to do is start posting Facebook updates and sending out tweets.

Oh and it’s free…

Well let me call bull @#%$ on that!

Yes, social media can generate more traffic and leads.

But no, it is not free, it costs time.

And there are MANY wrong ways to go about social media – All of which will prevent you from gaining traffic and leads, and could have a negative effect on your business.

But don’t panic! Most of those ‘wrong’ techniques are due to bad planning and can easily be avoided. [Read more…]

The truth about owning a website, and what to watch out for!

Are you a first time website owner?

Have you got a website that doesn’t seem to be meeting your requirements?

This article will discuss what first time owners expect their website to achieve and why the website often doesn’t meet those expectations. [Read more…]

What’s new with Facebook events and how you can make it work for you!

Facebook events have just been updated. But what does that mean for you? How can you change the way you use your event pages to get the most out of them?

In this post, I will give you an overview of what has been updated, and discuss some new strategies you can employ to get more people going to your event.

Updates:

  1. Less fields are required to create the event. You only need to enter a name, date and the privacy settings. All other fields are optional
  2. You can now put a time zone on your event! – No longer does your international event have to state the time zone in the description!
  3. People who have joined the event can update the location at a later date
  4. The wall shows when someone joins the event –  [Read more…]