Research is vital to success in online marketing, specifically content marketing.
Knowing who your audience is, where they hang out and what problems they face are all details that will help you immensely.
So what’s the best way of getting this information? You guessed it – ask your readers!
Ask the people that currently visit your website. Ask your existing clients. Ask people who are part of a network similar to yours.
One of the easiest ways to ask the questions that are important to you is to create a survey. [Read more…]