The importance of promoting your posts [with stats!]

Shocked at the traffic drop due to no social media!

It’s pretty obvious that getting people to view your content means you have to get out there and promote it.

Google is still the number 1 source of traffic to a lot of websites, with social media coming a distant second.

This is certainly true here on StuffedWeb so I wanted to see whether I could get away with not promoting my posts, and it not have a negative impact on the number of visitors to this website.

I know what you’re thinking… “Of course it will have a negative impact”.

But you never really know until you try these things right?

Summary of the original social media presence:

Twitter and Google+ have always been the main two networks for StuffedWeb, with LinkedIn coming a close third.

Typically, between 2 and 5 posts would go onto Twitter each day, some tweets were promoting useful articles, some were questions and the odd one or two would be promoting an article from this website.

Google+ is the primary network for StuffedWeb with at least one post or re-share being sent each day. Time was spent within the communities answering questions where appropriate and adding my thoughts.

Only one promotional post was sent announcing the latest article (with a bit of extra information) – this was normally on a Tuesday (the day after the new post).

This strategy didn’t take up too much time and was pretty enjoyable.

Summary of the social media presence during the test:

For 2 weeks starting on the 20th of May, I minimised all my content on social media.

By minimised, I mean one tweet, one LinkedIn post and one Google+ post was created each week.

This single post was my typical ‘NEW POST:’ messages that are sent out after the latest article gets published on Mondays.

I didn’t re-share any content, thank people for tweets, or do any promotion of older articles.

(you would be surprised at how many people use this strategy and think it’s enough!)

Here’s the stat:

With two weeks of barely using social media to promote content and interact with others, visitors to this website dropped by 51.65% when compared to the previous two weeks!

That’s not 1 or 2 people, or even 100 or 200 people. That’s thousands of people who may never see my content as a direct result of my lack of communication on social networks.

The drop in numbers was noticeable from day 1 as you can see from the image below.

Minimised Social Media Presence

The opposite way of looking at this data – If you don’t promote your content to social networks (or only promote the bare minimum) then your current visitor number, is 51.65% lower than if you had – that’s worth thinking about!

Other changes consist of:

  • Reduced number of incoming messages on social networks
  • Reduced number of visitors leaving comments to the posts they read
  • Reduced number of people re-sharing the articles to their network
  • Reduced number of networking opportunities
  • Reduced number of email signups
  • Greater time spent doing other work
  • Reduced number of leads

Overall, these changes could have been guessed, but where’s the fun in guessing.

Key take away

Simply posting one message to say your content has gone live is nowhere near enough!

You must spend some time on social networks and start a conversation.

Add value where you can and on the odd occasion, drop a link to your articles!

I would love to know the impact of no social media presence, but after seeing the numbers on StuffedWeb drop by 51.65% for a minimised presence, I don’t think that’s a good idea!

It’s time for me to get active again on Social Media, and I strongly recommend you do the same!