How to change your Google+ email, and why it’s dangerous!

Despite Google+ being one of the top social networks, it’s still relatively new.

The standard functionality you would expect is working well and looks good, yet digging deeper into the network will uncover holes that haven’t yet been plugged.

This article is not a dig about Google+, it’s aim is first explain how to change your email address on your Google+ account, and then highlight some of the problems that could occur as a result. [Read more…]

How to add an email signup form under your content

Email signup forms are essential when building your online presence.

But to build subscribers, you need to have multiple email signup forms on your website.

Previously we’ve gone through the process of adding a signup form to your sidebar, but never talked about adding it under the content.

This tutorial will take you through the steps to add a signup form under your content. [Read more…]

How to make your content stand out with content boxes

Making specific elements of your content stand out can really slam the message home to the reader.

Yet the default WordPress editor doesn’t provide too many options on making your content look great.

Simple elements like a styled box around a sentence can really bring a post to life, or get that important message noticed.

This article will walk you through the process of adding a little bit of code to your content to give it that extra kick. [Read more…]

How to add a Google Drive survey to your WordPress website

Research is vital to success in online marketing, specifically content marketing.

Knowing who your audience is, where they hang out and what problems they face are all details that will help you immensely.

So what’s the best way of getting this information? You guessed it – ask your readers!

Ask the people that currently visit your website. Ask your existing clients. Ask people who are part of a network similar to yours.

One of the easiest ways to ask the questions that are important to you is to create a survey. [Read more…]

How to add AdSense to your WordPress website

Google AdSense has long been a way to monetise your website.

In recent years you will find mixed reviews on whether it’s worth it or not but I’ve always found the best way to find out, is to do it yourself.

To try it yourself, you will obviously need to add an advert onto your website, so this article is going to guide you through the process of adding Google AdSense to the sidebar of your WordPress website. [Read more…]

How to generate 20 post ideas in under 10 minutes

The longer you create topics on a specific topic, the harder it is to come up with new ideas that bring useful content to your customers.

There are plenty of posts out there telling you to go and look at other blogs, read industry magazines, talk to industry experts; but this method is a lot easier than that, and can give your content a bit of direction.

If you’re at the point where you are running out of ideas, it would be safe to assume that you have created at least 25 articles already. [Read more…]

How to target your emails to subscribers interests

Believe it or not, email is one of the most important tools in a marketer’s bag of tricks.

As your list grows and you start to target more audiences, you might find you need to start creating different lists for different purposes.

This article will show you how to create different groups of subscribers, while keeping them all within the main list within MailChimp.

You could use it to send out emails to groups of people who are interested in one aspect of what you offer. (e.g. if you were a social media marketing company, you could allow your subscribers to only receive news on the social network they are most interested in. [Read more…]

How to add a Google+ circle button to your posts and pages

You may have noticed I have been writing about Google+ a little more than normal recently.

My justification of this is that the more you use it, the more beneficial it is.

Within some of the posts you would have noticed a ‘Circle me’ button.

This article will show you how to add a Google+ circle button within the content of your posts or pages within WordPress.

The button will allow you to ask your readers to circle you and grow your connections, which in turn will boost your search engine ranking and increase the potential of people finding / commenting on / sharing your latest posts. [Read more…]

How to segment MailChimp subscribers by campaign

Here’s the scenario, you have just launched a new promotion for your latest e-book. You set up a landing page and posted lots of links across the internet directing people to that page.

A visitor arrives at your page, wants a copy of your e-book so they register to your email list.

Wouldn’t it be great if you could now send targeted emails to those people who joined your list based on your e-book?

Using MailChimp and its segments… You can!

This article will run you through the steps on adding a small piece of code to your signup form, that will allow you to segment your subscribers based on where they have signed up to your list. [Read more…]

Facebook check in not working for places

Do you have a Facebook page or place?

Are your local visitors not able to check into your location?

If so, then this article has been made for you!

I’m going to take you through the two options you have to get your check ins working on your Facebook place. [Read more…]