Many companies and individuals looking to get online start with a WordPress theme.
A year or two down the line, they will look at upgrading that theme to have something a little more unique, or with features that are specific to their needs.
The initial approach is to find a WordPress theme that looks nice and has the basic functionality they require.
This theme would then be ditched for a completely bespoke theme.
On the face of it, this makes sense. But what if the first theme you bought could easily be turned into the website you want later down the road – even if you don’t know what you might want just yet. [Read more…]